With a concise range of art supplies that your competitors won’t have ….. and your customers will love.
We limit supply by region - giving you a brand that feels like your own.
With Zieler you can buy in single-carton quantities from our UK, USA or China warehouses.
Our beautifully packaged, artist-approved products are designed to do both - and we help you sell.






Co-founders and brothers Kiren and Raj Patel have spent over 30 years selling global art supply brands through their successful UK retail stores. Over time, we became frustrated with the constant pressure to reduce prices - caused by suppliers offering the same products to too many of our competitors.
In 2017 we set out to restore both profit margins and confidence to retailers by creating Zieler to help them in 3 key ways: Firstly, by offering them high-quality products; secondly, by helping to protect their territory (by not oversupplying our brand); and thirdly, by providing them with support that really drives their sales.
FOCUS ON QUALITY
Too many art products look the part but don’t perform when it matters - leaving retailers dealing with disappointed customers and product returns.
Every Zieler product is tested and approved by experienced artists. From paints to pencils, only those items that meet our high standards for quality, feel and performance make it into our range and onto your shelves - giving you total assurance in what you sell.
Even the best products need the right support to sell and even the most proactive sellers struggle finding the time to create in-store and online impact.
We make selling simple with a suite of vendor tools from engaging social media content to powerful point-of-sale displays. Every Zieler partner can benefit from marketing that attracts customers and drives sales, without adding to their cost or workload.
Engaging social media content
Marketing aids
Giveaway competitions
On boarding made easy
Small Quantities, Big Convenience
We understand that shipping from our UK or USA distribution centres does not suit everyone; it can add unnecessary time, cost and handling. Buying directly from China can offer greater convenience, but it’s complex — with limited quality assurance, high MOQs and other risks. But not with Zieler .....
By operating our own warehouse in China, we consolidate many of our product lines into one location. Our customers can order in single-carton quantities without taking on heavy stock commitments. It's the simplicity of low-cost supply, delivered on a global scale by a trusted brand.
Direct supply
Single carton quantities
When too many retailers are selling identical products to each other they often end up competing on price. Our approach is deliberately different – we don’t flood our products into your region. Instead, we limit supply to help protect your point of difference and your margins. You can sell confidently knowing you have something distinctive - something your competitors won’t have.
Our partners choose Zieler because our products don’t just look good – they sell. From artist-tested quality to dependable support and service, we help proactive sellers take back control of their territory and margins.
We distribute to over 20 countries globally. No matter where they are in the world, our partners trust Zieler to deliver products their customers love. Here’s what some of them have to say …..









Our Community
If you’re a forward-thinking reseller looking to offer products that stand out – not blend in – we’d love to talk. Our artist-approved quality, strong visual appeal, practical sales support, and flexible ordering will help you grow with confidence.