Empowering Resellers to Thrive

With a concise range of art supplies that your competitors won’t have ….. and your customers will love.

Why ZIeler?

Tired of selling the same products as your competitors?

We limit supply by region - giving you a brand that feels like your own.

Frustrated by ‘private-label’ MOQs?

With Zieler you can buy in single-carton quantities from our UK, USA or China warehouses.

Struggling to find a simple range of art supplies that both performs well and sells fast?

Our beautifully packaged, artist-approved products are designed to do both - and we help you sell.

30+ Years

Experience you can trust

We know the challenge

Co-founders and brothers Kiren and Raj Patel have spent over 30 years selling global art supply brands through their successful UK retail stores. Over time, we became frustrated with the constant pressure to reduce prices - caused by suppliers offering the same products to too many of our competitors.

We can help

In 2017 we set out to restore both profit margins and confidence to retailers by creating Zieler to help them in 3 key ways: Firstly, by offering them high-quality products; secondly, by helping to protect their territory (by not oversupplying our brand); and thirdly, by providing them with support that really drives their sales.

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FOCUS ON QUALITY

Tested & approved by artists

When appearance isn’t enough

Too many art products look the part but don’t perform when it matters - leaving retailers dealing with disappointed customers and product returns.

Only the best make it through

Every Zieler product is tested and approved by experienced artists. From paints to pencils, only those items that meet our high standards for quality, feel and performance make it into our range and onto your shelves - giving you total assurance in what you sell.

Vendor solutions

We help you sell

Great products aren’t always enough

Even the best products need the right support to sell and even the most proactive sellers struggle finding the time to create in-store and online impact.

Selling made easy

We make selling simple with a suite of vendor tools from engaging social media content to powerful point-of-sale displays. Every Zieler partner can benefit from marketing that attracts customers and drives sales, without adding to their cost or workload.

Engaging social media content

Marketing aids

Giveaway competitions

On boarding made easy

Direct Supply

Global distribution

Small Quantities, Big Convenience

Flexible ordering

We understand that shipping from our UK or USA distribution centres does not suit everyone; it can add unnecessary time, cost and handling. Buying directly from China can offer greater convenience, but it’s complex — with limited quality assurance, high MOQs and other risks. But not with Zieler .....

Direct supply from China made simple

By operating our own warehouse in China, we consolidate many of our product lines into one location. Our customers can order in single-carton quantities without taking on heavy stock commitments. It's the simplicity of low-cost supply, delivered on a global scale by a trusted brand.

Direct supply

Single carton quantities

PROTECTING YOUR TERRITORY

We don't sell to everyone

Protecting your margins

When too many retailers are selling identical products to each other they often end up competing on price. Our approach is deliberately different – we don’t flood our products into your region. Instead, we limit supply to help protect your point of difference and your margins. You can sell confidently knowing you have something distinctive - something your competitors won’t have.

Testimonials

What our partners say​

Our partners choose Zieler because our products don’t just look good – they sell. From artist-tested quality to dependable support and service, we help proactive sellers take back control of their territory and margins.

We distribute to over 20 countries globally. No matter where they are in the world, our partners trust Zieler to deliver products their customers love. Here’s what some of them have to say …..

Richéal Keogh
Richéal Keogh Director of Retail - Art & Hobby Group (Ireland)
“We were immediately drawn to the very distinctive packaging, the products ranges were very striking, we could see they would be a good fit for our stores. I’ve been working for Art & Hobby for over 20 years, so I really know what type of products will really work for us”
Tim Brink
Tim BrinkExecutive Director - Art Board (South Africa)
“Everything Zieler does, I just think offers uncomplicated, you’re going to get the products you want, you don’t have to order everything, you can be a bit choosy, take 30 sku’s or what every you like for your market, it gives you the opportunity to test the market”
Stephen W. Roth
Stephen W. RothCEO - Chartpak Inc (USA)
“With this partnership we have a warehouse in China, UK and USA Massachusetts, what this means is the customer now can order, cartons, they do not have to worry about large MOQ’s”.
Hans Philip
Hans PhilipGroup Manager - Van Beek Art Supplies (Netherlands)
“We have been dealing with Zieler for 6-7 years, it started with us cherry picking bits of the range, but when we noticed that there was demand for this range of products that Zieler provided, we started expanding and looking at their catalogue of products”
Michelle Lu
Michelle LuDirector - Office Basics Corporation (Philippines)
“The products them selves speak for the brand, they are really good. So if I’m going to tell you, you want to be a distributor, in your country? You really have to do it.” I believe in the brand that’s why we distribute it and now its selling a lot in our country.

Our Community

Let’s talk about working together

If you’re a forward-thinking reseller looking to offer products that stand out – not blend in – we’d love to talk. Our artist-approved quality, strong visual appeal, practical sales support, and flexible ordering will help you grow with confidence.